Our smartphones have become our constant companions over the last decade, and it’s often said that they have been such a success because they’ve absorbed the features of so many of the other devices we used to carry. PDA? Check. Pager? Check. Flashlight? Check. Camera? Check. MP3 player? Of course, and the list goes on. But alongside all that portable tech there’s a wider effect on less portable technology, and it’s one that even has a social aspect to it as well. In simple terms, there’s a generational divide that the smartphone has brought into focus, between older people who consume media in ways born in the analogue age, and younger people for whom their media experience is customized and definitely non-linear.