Copyright holders are no fans of piracy. However, pirates tend to be the biggest fans of their content, whether that’s movies, games or music.
Research has consistently shown that illegal downloaders and streamers are more engaged consumers. They also tend to spend more money on subscriptions, merchandise, theater visits and concerts.
Thus far most surveys and studies have zoomed in on music and video entertainment. However, there is a massive market for sports piracy as well. With a new report, Synamedia tried to fill this gap with an extensive survey of over 6,000 respondents in ten countries. The Survey Results
As expected, the study found that frequent pirates are among the most engaged consumers, with...